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06 Dec 2018

Stars of top TV show Vikings lend a hand to promote Ireland’s Ancient East and Dublin

To mark the launch of the latest season of the hit TV series Vikings, Tourism Ireland has launched a brand new online video campaign featuring two of the show’s leading stars. Georgia Hirst (who plays Torvi) and Jordan Patrick Smith (who plays Ubbe) bring fans on a virtual tour of some of their favourite places to visit in Ireland’s Ancient East and Dublin.

The two online films – which will attract around 2 million views – are being rolled out on Instagram and Facebook in 10 markets around the globe and have been designed to inspire fans of Vikings to come and discover Ireland’s Ancient East and Dublin for themselves.

In the films, viewers see Georgia Hirst and Jordan Patrick Smith travel to Wicklow, visiting places like Powerscourt Estate, Luggala Mountain and Brittas Bay Beach. They also highlight some of their favourite places to visit in Dublin – including Dalkey, Temple Bar and Christ Church Cathedral.

To view the video fronted by Georgia Hirst, click here.
To view the video fronted by Jordan Patrick Smith, click here.

Launching the campaign, Minister for Transport, Tourism and Sport, Shane Ross TD, said: “As part of the Government’s ongoing commitment to the tourism sector, additional funding is being provided to Tourism Ireland in 2018. This funding will, amongst other things, allow Tourism Ireland to promote the filming of the hit TV show Vikings in Ireland. The promotional videos will give worldwide exposure to Ireland’s Ancient East. Over the last number of years, Tourism Ireland has leveraged the big screen success of Star Wars and the small screen success of Game of Thrones to great effect and this latest marketing campaign will further promote Ireland’s attraction as a screen tourism destination."

“Tourism Ireland is delighted to team up with Georgia Hirst and Jordan Patrick Smith to highlight Ireland’s connection with the hit TV show Vikings to fans around the world,” said Niall Gibbons, CEO of Tourism Ireland. “The fact that Vikings is filmed in Ireland’s Ancient East is truly a fantastic coup for Irish tourism. It presents Tourism Ireland with a superb opportunity to highlight the area to a large global audience and millions of fans. This new campaign will help to encourage visitors to explore Ireland’s Ancient East and Dublin for themselves, particularly in off-peak and shoulder seasons.” 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • By the end of 2018, we will have welcomed around 11.2 million overseas visitors to the island of Ireland, delivering revenue of approximately €6.1 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.