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03 Dec 2018

German travel professionals explore Ireland’s Ancient East

Tourism Ireland – in conjunction with Fáilte Ireland – invited representatives of leading German travel agency RTK to visit Ireland this week. 

Their itinerary included a tour of Kilkenny, where they visited Kilkenny Castle and St Canice’s Cathedral and enjoyed a hurling demo with The Kilkenny Way Ultimate Hurling Experience. They also spent time in Wexford and Wicklow, where they explored the Dunbrody Famine Ship, Hook Lighthouse, Powerscourt House & Gardens and Glendalough. 

The aim of this action-packed fact-finding visit was to educate and enthuse these travel professionals about some of the many great things to do and see in Ireland’s Ancient East – so they are better equipped to sell the destination to their clients when they return home.

Germany is an important market for Ireland – with the latest CSO figures indicating growth of almost +19.8% in arrivals from Germany for the January to October period. 

Zoë Redmond, Tourism Ireland’s Manager for Central Europe, said: “Tourism Ireland was delighted to invite these German travel professionals to Ireland, to see and experience some of our many visitor attractions. We believe it’s extremely important for travel professionals such as these to experience for themselves the high standard of our tourism experiences and the many things to see and do here.”

Zoë Redmond continued: “Our aim is to really enthuse them about the destination, to ensure they are better equipped to advise their clients, when planning and booking their holidays.”
  Christian Ruebel, Tourism Ireland (front, right); and RTK travel professionals enjoying their time visiting the Dunbrody Famine Ship, New Ross, Co Wexford.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing around 325,000 people across the island.
  • By the end of 2018, we will have welcomed around 11.2 million overseas visitors to the island of Ireland, delivering revenue of approximately €6.1 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.