Tourism Ireland has teamed up with dnata Travel, one of the biggest travel companies in the Middle East, to grow visitor numbers from the UAE to the island of Ireland. The campaign includes ads on radio and social platforms – highlighting an attractive Ireland package price and reminding potential visitors that a visa is no longer required for UAE nationals travelling to Ireland.
According to Tourism Ireland, we welcomed around 71,000 visitors from the Middle East to Ireland in 2017. The organisation is rolling out an extensive programme of promotions in 2018, to continue to grow that number. A key message is the fact that Emiratis can now enjoy visa-free travel to Ireland.
Aisling McDermott, Tourism Ireland’s Manager Asia & Middle East, said: “We are delighted to partner with dnata Travel, to promote the island of Ireland in the UAE. In our promotions, Tourism Ireland is highlighting the removal of Ireland’s visa requirement for UAE citizens, to encourage more Emiratis to visit.
“While Tourism Ireland is working hard to promote the island of Ireland in traditional markets like Great Britain and the US, we also realise the importance of expanding our focus to the longer-term opportunities presented by emerging markets like the Middle East. As well as co-operation with key travel partners like dnata Travel, our activity also includes extensive publicity, social media promotions and email marketing.”
Ad on social media, with dnata Travel in the UAE.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.