New Tourism Ireland campaign with Sky Sports Golf to reach 4 million across Britain
Tourism Ireland in Britain has teamed up with Sky Sports Golf in its latest campaign to promote our world-class golf. The month-long promotion has been designed to inspire British golfers to come and visit Ireland and to celebrate the fact that The Open will take place at Royal Portrush in 2019.
A series of five different videos – filmed here this summer – will be hosted on SkySports.com
; and articles about our great golf will also feature on the website. The videos will be promoted on the social platforms of both Sky Sports and Tourism Ireland, including Facebook
, and will be seen by an estimated 4 million people across Britain.
Sky Sports Golf pundits Paul McGinley and Nick Dougherty star in three of the videos. Our own Ryder Cup hero Paul takes an in-depth look at some of his favourite golf clubs in the North West – including Ballyliffin, Portsalon and Rosapenna. Golf fans will see him describe the courses, as well as the local area, highlighting just what makes them, and this part of Ireland, so special. Nick talks about two of his favourite courses in Northern Ireland, Royal County Down and Royal Portrush. The final two videos feature interviews with players and fans at this year’s Irish Open in Ballyliffin.
To view one of the videos fronted by Paul McGinley, click here
“Tourism Ireland is delighted to partner with Sky Sports Golf, to create this engaging suite of films to highlight our world-class golf,”
said Darren Quinton, Tourism Ireland’s Consumer Marketing Manager in Britain. “This is just one element of Tourism Ireland’s extensive programme of promotions to mark The Open returning to Northern Ireland next year, for the first time in 68 years.”
Great Britain is a vital market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. Its contribution to the regional tourism economy and to season extension objectives are also significant, with 41% of British visitors arriving between October and March.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.6 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.