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20 Aug 2018

New Tourism Ireland video highlights Ireland’s Christian heritage

Magnificent landscapes, pilgrim trails and the footsteps of St Patrick … Tourism Ireland explores Ireland’s Christian heritage to coincide with the visit of Pope Francis

On the occasion of the World Meeting of Families, Pope Francis will visit Ireland next weekend. Although it’s been 39 years since Pope John Paul II came to Ireland, Pope Francis will find that our landscapes still feature the indelible legacy of our Christian heritage.

Tourism Ireland’s latest video highlights some of these wonderful landmarks, the pilgrim trails and the footsteps of Ireland’s patron, St Patrick. The organisation is encouraging people everywhere to come and discover St Kevin’s 6th-century monastic settlement at Glendalough, marvels at the Book of Kells, follows the trail of St Patrick through Armagh and Down and see the wonderful Skellig Michael and Rock of Cashel.

To view the film, click here.  

The film is being promoted through Tourism Ireland’s social platforms, including Facebook (more than 4.26 million fans worldwide), Twitter (498,000 followers) and YouTube.

This week’s visit by Pope Francis is another unique opportunity to convince potential holidaymakers everywhere to visit Ireland. A large media contingent will travel here to cover the visit, bringing the story to millions of people around the world. Tourism Ireland is taking every opportunity to leverage the tourism benefits of the visit. As well as the Christian heritage video, Tourism Ireland’s promotional activity includes:
  • a digital and social media campaign in Italy – targeting influential journalists in advance of the visit; activity includes working with the Irish Embassy in Rome, sharing images and information with the members of VAMP (Vatican-accredited media personnel – the journalists who travel with Pope Francis);
  • distribution of film footage and images of Ireland (including images of the various locations Pope Francis will visit) to influential lifestyle and news journalists in other countries around the world;
  • digital and social media activity in Italy targeting people attending the World Meeting of Families conference, to encourage them to extend their stay in Ireland; and
  • social media activity in relevant markets, highlighting some of the locations on the pope’s itinerary, as well as themes like Christian heritage and family holidays in Ireland; and
  • hosting a journalist and photographer from Famiglia Cristiana – an Italian Catholic lifestyle magazine with a readership of almost 250,000 people – in conjunction with Fáilte Ireland. They’ve completed an advance fact-finding visit to Dublin and Mayo, to explore Ireland’s Christian heritage and some of the many things to see and do here.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 300,000 people across the island.
  • In 2017, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.2 million visitors in 2016.