Tourism Ireland campaign with The Daily Telegraph highlights the island of Ireland to 120,000+ across GB
Tourism Ireland has invited chef and TV personality Dan Doherty to film three new videos about our superb food experience. It’s part of Tourism Ireland’s latest campaign with The Daily Telegraph
to promote the island of Ireland to Tourism Ireland’s ‘culturally curious’ audience in GB.
Filming is taking place this week – in places like Sawers in Belfast, Abernethy Butter in Dromara, King Sitric restaurant and Dorans on the Pier (both in Howth) and Gallagher’s Boxty House in Temple Bar. Chef Dan Doherty, formerly of the quirky London restaurant Duck & Waffle, is a judge on the BBC1 series Britain's Best Home Cook
The videos are due to go live in September and will be hosted on the Telegraph
website; they will be promoted on the social platforms of both The Daily Telegraph
and Tourism Ireland, including Facebook and Twitter, and will be seen by around 123,000 viewers.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “We’re really excited to work with Dan Doherty, as part of our latest campaign with The Daily Telegraph. It’s another excellent opportunity to spread the word about our superb culinary offering and what makes a holiday in Ireland unique and truly memorable. Our message here in GB is that the island of Ireland is a superb choice for ‘foodies’ for a holiday or long weekend break.”
Claire Brosnan, Tourism Ireland (right); and Kieran Sloan, Sawers, during filming in Sawers in Belfast.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.6 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.