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24 Aug 2018

Destination Delicious! Showcasing Ireland’s fabulous food in Selfridges Foodhall

A special ‘Taste the Emerald Isle’ pop-up is showcasing the best of Irish food and drink in the Selfridges Foodhall on London’s Oxford Street, during August and September. 

Tourism Ireland worked with Bord Bia and Selfridges for the launch event yesterday (22 August) – with celebrity chef Clodagh McKenna in attendance, preparing delicious Irish treats for the invited food, travel and lifestyle journalists and bloggers. Featuring more than 40 well-known Irish food brands, as well as various artisan producers, the pop-up includes the likes of Avoca, McCambridge Bread, Flahavan’s, Carlingford oysters, Lismore Food Company biscuits, Connemara Peated Irish Whiskey and Glendalough Gin. 

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “We’re delighted to work with Selfridges and Bord Bia on this ‘Taste the Emerald Isle’ promotion. It’s another excellent opportunity to spread the word about our superb culinary offering and what makes a holiday in Ireland unique and truly memorable. Our message here in Britain is that the island of Ireland is a superb choice for ‘foodies’ for a holiday or long weekend break.”

The ‘Taste the Emerald Isle’ promotion will also include two chef’s dinners (one hosted by Rory O’Connell of Ballymaloe Cookery School) and a Carlingford Oyster and Glendalough Gin tasting evening. 

  Niall Gibbons, CEO of Tourism Ireland; Estelle Alley, Bord Bia; celebrity chef Clodagh McKenna; and Bruce Langlands, Selfridges, at the launch of the Taste the Emerald Isle pop-up in Selfridges Foodhall.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 300,000 people across the island.
  • In 2017, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.