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22 Aug 2018

700,000 Danes to savour Northern Ireland’s food and culture

Images of Northern Ireland will be beamed in to the homes of some 700,000 people in Denmark this evening (22 August), when an episode of a popular TV show airs on DR1, Denmark’s largest TV station.

Anders Agger and Anne Hjernøe, the presenters of a TV travel programme called Anders og Anne på tur (meaning ‘Anders and Anne on tour’), visited Northern Ireland in May. Tourism Ireland and Tourism NI assisted with arrangements for the production team.

Viewers will see Anne, who’s a chef, meet with Danish-born Lady Dunleath, from Ballywalter Park in County Down, to talk about what makes Northern Ireland food so special. The scenes filmed in the kitchen at Ballywalter will include Lady Dunleath exploring some of the traditions and tastes unique to Northern Ireland. The programme will also feature some of Belfast’s famous sights, including the Botanic Gardens. The episode is expected to be watched by more than 700,000 Danes.  

Julie McLaughlin, Tourism Ireland’s Manager for the Nordic Region, said: “Publicity is an important element of our promotional programme in the Nordic Region, so we were delighted when Anders and Anne decided to film an episode of their show in Northern Ireland. TV programmes like this are a great way to shine a spotlight on Northern Ireland, including our food and culture, as well as some of the many things to see and do on holiday here.”
  TV presenter Anne Hjernøe (centre) with Lady Dunleath (right), in the kitchen at Ballywalter Park, during filming for Danish travel programme Anders og Anne på tur.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed 2.175 million overseas visitors to Northern Ireland, delivering revenue of £566 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.