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10 Aug 2018

40,000 Britons read all about Galway and Clare

Some 40,000 readers of LandLove magazine in Britain are reading all about counties Clare and Galway. The September edition of LandLove, a lifestyle magazine, includes an eight-page article profiling some of the many things to see and do in both counties.

Tourism Ireland in London, in conjunction with Fáilte Ireland, invited LandLove magazine to visit in May. The resulting article appears under the headline “Be enthralled by the Wild West” and tells readers to “prepare to be enchanted by the rugged landscape, captivating coastline and warm welcomes of west Ireland”. The article includes beautiful images of places like Dog’s Bay, the Burren and Bunratty Castle. A separate two-page article is dedicated to Cashel House Hotel, described as a “captivating Irish Eden”.  

“We are delighted with the excellent coverage in LandLove magazine. It’s a great way of showcasing Clare and Galway to a large audience of potential British visitors – helping us to spread the word about what makes a holiday in the West of Ireland so memorable,” said Julie Wakley, Tourism Ireland’s Head of Great Britain. “Publicity is an important element of our overall promotional programme, helping to raise awareness through the British media of the many things to see and do on a holiday in Ireland.” 

Great Britain is a vital market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. Its contribution to the regional tourism economy and to season extension objectives are also significant, with 41% of British visitors arriving between October and March.
 
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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 300,000 people across the island.
  • In 2017, we welcomed approximately 10.6 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.