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20 Aug 2018

1.1 million Aussies tune in to Dublin

Images of Dublin were beamed in to the homes of around 1.16 million people across Australia over the weekend, when an episode of a popular TV show, The Garden Gurus, aired on Channel Nine.

The Garden Gurus is an Australian lifestyle gardening TV series and the show’s presenter Trevor Cochrane travelled here earlier this summer, to film at Bord Bia’s annual Bloom festival. He was here as a guest of Tourism Ireland and Fáilte Ireland. The resulting 30-minute Ireland special aired on Saturday, 18 August. To view a trailer for the episode, click here.

Sofia Hansson, Tourism Ireland’s Manager for Australia and New Zealand, said: “We’re delighted that The Garden Gurus chose to come and film Ireland’s premier garden festival. It’s an excellent way to shine a spotlight on Dublin and Ireland, including our wonderful gardens, as well as some of the many other things to see and do on holiday here.”

Gardens Guru presenter Trevor Cochrane said: “It was our seventh visit to Ireland in the past decade and, again, the weather was magnificent. This year’s Bloom was the best I’ve seen and I rank it in the top three garden shows in the world currently. The designer gardens were outstanding.”

In 2017, we welcomed around 208,000 visitors from Australia and New Zealand to Ireland. Tourism Ireland has an extensive programme of promotions under way again this year, to build on that success and continue to grow that number.
  Trevor Cochrane, presenter of The Garden Gurus, during filming in the walled garden at Bloom 2018.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 300,000 people across the island.
  • In 2017, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.6 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.2 million visitors in 2017.