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12 Apr 2018

Tourism Ireland teams up with Cathay Pacific to grow visitor numbers from Australia

Ireland ads highlight new Cathay Pacific flights to Dublin via Hong Kong

Cathay Pacific will launch its new flight from Hong Kong to Dublin in June. Tourism Ireland in Sydney has teamed up with Cathay Pacific, rolling out a campaign to highlight this new flight option for Australian holidaymakers wishing to visit Ireland in 2018 and 2019.

The campaign, which will run until the end of April, includes online advertising on popular websites, articles on the popular site, as well as extensive social activity – promoting a good value fare on the new service to Dublin from Australia, via Hong Kong. The campaign is also highlighting our unique culture and beautiful scenery, as well as the warm Irish welcome. With flights four times per week and morning arrivals, the message for Australian holidaymakers is “Wake up Fresh in Ireland”.

“We are delighted to partner with Cathay Pacific, to maximise the promotion of its new service from Australia via Hong Kong and help grow tourist numbers to Ireland. As an island destination, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism,” said Sofia Hansson, Tourism Ireland’s Manager Australia & New Zealand. “Our aim is to keep the island of Ireland ‘front of mind’ for Australian travellers considering a trip to Europe in 2018 or 2019 and to remind them that it is now easier to get to Ireland, with more flight options than ever before.

“In 2017, we welcomed around 208,000 visitors from Australia and New Zealand to the island of Ireland, an increase of +2% on 2017. Tourism Irleand has an extensive programme of promotions under way again this year, to ensure that success continues.”

Online ads are running on popular Australian websites.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.