777,000 French to read all about Ireland’s Ancient East and Dublin
Five top travel writers from France are exploring Ireland’s Ancient East this week, taking in counties Kildare, Laois, Kilkenny and Carlow, as well as Dublin. They are here as guests of Tourism Ireland, Fáilte Ireland and Ireland’s Blue Book.
Representing various print and online publications with a combined readership of more than 777,000 people – or potential French holidaymakers – the journalists are here to find out more about our superb visitor experiences in Ireland’s Ancient East and Dublin.
The group is staying in some of Ireland’s Blue Book’s manor houses and historic hotels in Ireland’s Ancient East, including Barberstown Castle, Castle Durrow and Mount Juliet Estate. Their action-packed itinerary includes visits to the Book of Kells, Smithwick's Experience Kilkenny, Kilkenny Castle, Altamont Gardens in Carlow and the Rock of Dunamase and Emo Court in Co Laois, as well as the Museum Of Style Icons and the Irish National Stud and Japanese Gardens in Co Kildare.
“Tourism Ireland is delighted to invite this group of influential journalists to come and discover some of the many things to see and do in Ireland’s Ancient East and Dublin,”
said Monica MacLaverty, Tourism Ireland’s Manager for Southern Europe. “Fact-finding visits like this are a really effective way for us to get positive exposure for Ireland through the media in France, helping us to showcase the excellent tourism experiences on offer here to more than almost 800,000 potential French holidaymakers.
“2017 was the best year ever for Irish tourism from France, when we welcomed almost 550,000 French visitors. We are rolling out an extensive programme of promotional activity once again in 2018, to build on the success of the past few years and continue to grow French visitor numbers.”
Gavin Radford, Tourism Ireland (third left); tour guide Mick Langan (third right); and French journalists Sylvain Grandadam, Catherine Abet, Laurence de Calan, Michéle Lasseur and Karine Jourdant, at Altamont Gardens, Co Carlow.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.