Representatives of one of Italy’s leading tour operators, Francorosso, together with 20 of its top-producing travel agents, are visiting Ireland this week – as guests of Tourism Ireland and Fáilte Ireland.
The group is here on a fact-finding visit, to sample at first-hand the superb experiences on offer along the Wild Atlantic Way and in Ireland’s Ancient East. The aim of the visit is to familiarise the travel agents with Ireland, so that when they return home they will be even better informed to advise their clients when planning and booking their holidays.
Their action-packed itinerary includes visits to the Cliffs of Moher Visitor Experience and Bunratty Castle & Folk Park in Co Clare, as well as the monastic site of Clonmacnoise in Offaly. They also enjoyed guided tours of Malahide Castle & Gardens and the Guinness Storehouse, as well as a sightseeing tour of Galway city.
“Italy is an important market for tourism to the island of Ireland and visits like this are a key element of the work that Tourism Ireland undertakes each year with the travel trade in Italy,”
said Niamh Kinsella, Tourism Ireland’s Manager Italy. “There really is no substitute for being able to come here and experience what Ireland has to offer at first-hand; our aim is to enthuse the travel agents about the destination, so that when they return home, they are better equipped to advise their clients on future travel plans.
“2017 was the best year ever for tourism from Italy to Ireland, when we welcomed around 363,300 Italian visitors, up +5.5% on 2016. Tourism Ireland is determined to ensure that success continues and the organisation has an extensive programme of promotions under way in Italy in 2018.”
Catherine Jameson, Tourism Ireland (left), tour guide Valaria Betti-Walker (second left) and Italian travel agents visit Bunratty Castle and Folk Park.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2017, we welcomed approximately 10.65 million overseas visitors to the island of Ireland, delivering revenue of about €5.78 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.