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23 Apr 2018

International tour operators experience Game of Thrones and more

Top international tour operators have been exploring various Game of Thrones filming locations, as part of a fact-finding trip to Northern Ireland.
 
The tour operators were invited here by Tourism Ireland, in conjunction with Tourism NI, to participate in the annual Meet the Buyer workshop in the Belfast Waterfront. Afterwards, they enjoyed a post-workshop tour which took in various Games of Thrones locations – such as the Dark Hedges at Stranocum and the caves at Cushendall. In Co Down, they spent time at Inch Abbey (home to ‘Robb Stark’s Camp’), took part in a fun Winterfell experience at Castle Ward and enjoyed a Game of Thrones banquet at The Cuan in Strangford.

Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland was delighted to bring 158 top international tourism buyers to Northern Ireland for Meet the Buyer 2018 – including 39 buyers who are visiting for the first time. This annual event presents such an important opportunity for our local tourism partners. The high attendance of the buyers from around the world is a strong indication that interest in visiting Northern Ireland remains high and that it can, and is, competing with the best destinations in the world.

“Tourism Ireland has an extensive programme of promotions under way across the world, to highlight Northern Ireland and continue to grow tourism in 2018. We are promoting the Causeway Coastal Route, as well as our other iconic experiences like Titanic Belfast and, of course, our world-class golf. We continue to capitalise on our connection with Game of Thrones and build on the success of our award-winning ‘Doors of Thrones’ and Game of Thrones Tapestry campaigns. With our spectacular scenery, world-class visitor attractions and good value accommodation, Northern Ireland truly is a ‘must see’ destination. Our message to all the tourism buyers, is that there has never been a better time to come and visit Northern Ireland.”
  International tour operators with Juno Thompson (front, left) and Rosendo Castellanos (front, right), both Tourism Ireland, enjoying a Game of Thrones experience at Inch Abbey, Co Down.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
  • In 2017, we welcomed approximately 2.26 million overseas visitors to Northern Ireland, delivering revenue of about £586 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.