Top international tour operators have been enjoying a visit to Belfast and the Causeway Coastal Route, as part of a fact-finding trip to Northern Ireland.
The tour operators were invited here by Tourism Ireland, in conjunction with Tourism NI, to participate in the annual Meet the Buyer workshop in the Belfast Waterfront. Afterwards, they enjoyed a post-workshop tour around Belfast. As well as enjoying a tour of the city and visiting Belfast Cathedral, the group also spent time viewing some of the city’s latest street art in the Cathedral Quarter. The tour operators also enjoyed a visit to Crumlin Road Gaol, before setting off on a tour of the Causeway Coastal Route and the Giant’s Causeway.
Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland was delighted to bring 158 top international tourism buyers to Northern Ireland for Meet the Buyer 2018 – including 39 buyers who are visiting for the first time. This annual event presents such an important opportunity for our local tourism partners. The high attendance of the buyers from around the world is a strong indication that interest in visiting Northern Ireland remains high and that it can, and is, competing with the best destinations in the world.
“Tourism Ireland has an extensive programme of promotions under way across the world, to highlight Northern Ireland and continue to grow tourism in 2018. We are promoting the Causeway Coastal Route, as well as our other iconic experiences like Titanic Belfast and, of course, our world-class golf. We continue to capitalise on our connection with Game of Thrones and build on the success of our award-winning ‘Doors of Thrones’ and Game of Thrones Tapestry campaigns. With our spectacular scenery, world-class visitor attractions and good value accommodation, Northern Ireland truly is a ‘must see’ destination. Our message to all the tourism buyers is that there has never been a better time to come and visit Northern Ireland.”
International tour operators in the Cathedral Quarter in Belfast with tour guide Ken Martin (left); Aoife Finnegan, Tourism Ireland (second left); and Eimear Callaghan, Tourism NI (right).
Notes To Editors
Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
In 2017, we welcomed approximately 2.26 million overseas visitors to Northern Ireland, delivering revenue of about £586 million.
Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.