More4 will shine a spotlight on the superb food scene in Northern Ireland for millions of viewers across GB this weekend (Sunday, 29 April), with a new show called A Cook’s Adventure fronted by celebrity chef Rachel Allen. The programme, created by Big Mountain Productions, was supported by Tourism Ireland and Tourism NI.
In the show, viewers will see Rachel explore some of the traditions and tastes unique to Northern Ireland. Her culinary road-trip includes foraging with chef Danni Barry in the grounds of Mount Stewart. She checks out the local fishermen’s catch in nearby Portavogie, hears all about the art of ice-cream making at Glastry Farm near Kircubbin and even learns about ‘off-grid’ potato farming in the foothills of the Mournes.
In Fermanagh, Rachel is ‘introduced’ to the specially-bred pigs on Inish Corkish island, famous for their Black Bacon; and visits Kettyle Meats, to taste their award-winning salt-aged beef. She samples some wheaten bread baked by Krazi Baker Mark Douglas, at St George’s Market in Belfast, and visits Armagh apple producer Philip Troughton.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “The Cook’s Adventure is a great way of highlighting the superb culinary experience on offer in Northern Ireland. Food and drink are vital elements of the holiday experience nowadays, so our message here in GB is that Northern Ireland is a superb choice for ‘foodies’ for a holiday or long weekend break.
“Great Britain is the largest market for tourism to Northern Ireland and Tourism Ireland is rolling out an extensive programme of promotions in GB right now, to drive business for the spring and summer months.”
Rachel Allen and Northern Ireland chef Danni Barry, foraging for wild berries near Portaferry, during filming for More4.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 61,300 jobs.
- In 2017, we welcomed approximately 2.26 million overseas visitors to Northern Ireland, delivering revenue of about £586 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted around 19.3 million visitors in 2017.