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26 Sep 2017

Tourism Ireland’s Game of Thrones® campaign scoops silver, gold and the overall Grand Prix award at the Kinsale Shark Awards

Tourism Ireland’s Game of Thrones® tapestry campaign recognised at Ireland’s premier advertising awards for creativity

Tourism Ireland took silver, gold and the overall Grand Prix award at the 55th Kinsale Shark Awards last weekend, for its global Game of Thrones® tapestry campaign. The Kinsale Sharks International Creative Festival is recognised as Ireland’s premier advertising awards.

This is Tourism Ireland’s second time to scoop the Grand Prix – its ‘Doors of Thrones’ campaign also took the top prize in last year’s awards. This year’s campaign is bigger than ever before – featuring an 80-metre long, Bayeux-style tapestry, hanging in the Ulster Museum, which brings to life the trials and tribulations of the show’s characters in its most epic scenes. 

Tourism Ireland’s ‘Doors of Thrones’ campaign reached an estimated 126 million people around the world, with the campaign’s various short films being viewed 17 million times, generating coverage worth about €15 million. The campaign has swept the boards at many marketing and advertising industry events, racking up over 30 awards and accolades across Europe.

Brian Twomey, Tourism Ireland’s Head of Marketing Communications, said: “We are delighted that our Game of Thrones® tapestry campaign has been recognised at the Kinsale Shark Awards. We were really pleased to continue our partnership with HBO this year, to highlight Northern Ireland and its beautiful landscape – through the exciting events of Game of Thrones® – on the global stage. Our aim was to reach out to the show’s global fan base, spiking their curiosity about the landscapes and locations featured in the series and inspiring them to come and explore them for themselves.”
  Mark Henry, Tourism Ireland’s Director of Central Marketing; and Brian Twomey, Tourism Ireland’s Head of Marketing Communications, with the Kinsale Shark overall Grand Prix award for Tourism Ireland’s Game of Thrones tapestry campaign.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 280,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.

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