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19 Sep 2017

Top British tour operators stop off along the Wild Atlantic Way

Twenty-two (22) leading British coach and group tour operators have been visiting the Wild Atlantic Way, as guests of Tourism Ireland and Fáilte Ireland. They were here to attend a workshop in Westport, where they met with Irish tourism enterprises to negotiate for their 2018 programmes. 

The tour operators also took part in a fact-finding visit along the Wild Atlantic Way, to experience for themselves the high standard and variety of our tourism offering. They’ve been exploring Donegal Castle, Lissadell House and Gardens, the Céide Fields and Westport House.  

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland was delighted to bring these top British tour operators to the Wild Atlantic Way, to see and experience some of our many visitor attractions and to encourage them to extend the Irish content of their existing programmes, or to include Ireland for the first time in their 2018 programmes.

“Great Britain is a vital market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. However, the decline in the value of sterling is certainly a challenge for Irish tourism from Britain right now, which means that competitiveness and the value for money message are more important than ever. Tourism Ireland is rolling out a really extensive programme of promotions this autumn – to keep the island of Ireland ‘front of mind’ with British travellers.”

  British coach and group tour operators at Lissadell House and Gardens in Sligo, with Caroline Mulligan (front, left) and Linda Duncan (front, second left), both Tourism Ireland; and Peter McMahon, Fáilte Ireland (front, second right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.