2.7 million French to read all about Ireland’s Ancient East and Dublin
Five top travel writers from France are exploring Ireland’s Ancient East this week, taking in counties Wexford and Wicklow, as well as Dublin. They are here as guests of Tourism Ireland, Fáilte Ireland and Irish Ferries.
Representing various print and online publications, with a combined readership of more than 2.7 million people – or potential French holidaymakers – the journalists are here to find out more about our superb visitor experiences in Ireland’s Ancient East and Dublin.
The group sailed to Rosslare and their itinerary included the Irish National Heritage Park and Kilmore Quay, in Co Wexford. Then, it was then on to Co Wicklow, where they took in Wicklow Gaol and Glendalough. In Dublin, the group enjoyed visits to Howth Harbour, Trinity College and the Guinness Storehouse.
Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “Tourism Ireland was delighted to invite this group of influential journalists to come and discover some of the many things to see and do in Ireland’s Ancient East and Dublin. Fact-finding visits like this are a really effective way for us to get positive exposure for Ireland through the media in France, helping us to showcase the excellent tourism experiences on offer here to more than 2.7 million potential French holidaymakers.
“France is one of the top four markets for tourism to Ireland and Tourism Ireland is rolling out a busy programme of promotions in France this autumn – aimed at boosting late-season travel to Ireland and to position us well for 2018.”
French travel writers in the Irish National Heritage Park in Ferrycarrig with Gavin Radford, Tourism Ireland (right); Caitriona Butler, Irish Ferries (third right); and tour guide Mick Langan (third left).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.