500,000+ Scandinavians will read all about Northern Ireland
Seven top travel writers from Norway, Sweden and Denmark have been enjoying the delights of the Causeway Coast during a recent visit to Northern Ireland. They were here as guests of Tourism Ireland and Tourism NI.
The journalists’ itinerary included a drive along the Causeway Coastal Route, with stops en route at places like the Walled Garden at Glenarm, Carrick-a-Rede rope bridge and the Giant’s Causeway. The group also enjoyed a fun ‘Catch and Sea’ experience – involving a fishing trip from Portrush Harbour and the opportunity to then cook their catch on their return to shore. The journalists also spent time in Belfast – checking out Titanic Belfast, SS Nomadic and HMS Caroline and enjoying a guided walking musical tour.
Aileen Hickey, Tourism Ireland’s Manager for the Nordic Region, said: “Tourism Ireland was delighted to invite these influential travel writers to visit Northern Ireland. Their articles will be read by over half a million people around Scandinavia, helping to raise awareness of the many things to see and do on a holiday in Northern Ireland.”
Tourism Ireland is rolling out its busy autumn campaign right now to boost late-season travel to Northern Ireland from around the world. The September to December period usually yields as much as 30% of our annual overseas tourism business. The autumn campaign is highlighting the many festivals and events taking place in Northern Ireland this autumn and winter – from the Belfast International Arts Festival to Culture Night, the Banks of the Foyle Halloween Carnival in Londonderry, Belfast Comedy Festival and Cinemagic Belfast. It incorporates a major focus on city breaks, as well as on attracting visitors to more rural areas over the coming months.
Scandinavian travel writers at Portrush Harbour with Wendy Gallagher, Causeway Foodie Tours (left), and Annica Hansson, Tourism Ireland (second right).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
- In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.