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11 Sep 2017

Ireland ‘goes Dutch’!

Leading Dutch travel professionals pay a visit

A group of top-producing travel organisers is visiting Ireland this week, as guests of Tourism Ireland, Fáilte Ireland and leading Dutch tour operator Buro Scanbrit – a tour operator specialising in tours to Ireland, Britain and Scandinavia.

Independent travel organisers – who book travel packages on behalf of their clients through tour operators like Buro Scanbrit – have become increasingly important for Dutch travellers, so the aim of this visit is to showcase this part of Ireland to the travel organisers, so that when they return home they will be even more enthusiastic and better equipped to advise their clients about holidays here.

Their itinerary included Blarney Castle, Cobh Heritage Centre, the Jameson Experience in Midleton, Muckross House & Gardens and live music in the Danny Mann Inn in Killarney.

Karen van der Horst, Tourism Ireland’s manager for the Netherlands, said: “We were delighted that these influential travel professionals have taken time out of their busy schedules to come and visit Ireland. There is really no substitute for being able to come here and experience what Ireland has to offer at first-hand; our aim is that when they return home, these travel organisers will be even more enthusiastic about the destination, helping to secure a greater share of their business for Ireland.

“The Netherlands is an important market for tourism to the island of Ireland and Tourism Ireland is rolling out a busy programme of promotions this autumn – aimed at boosting late-season travel to Ireland and to position us well for 2018.”

  Buro Scanbrit travel organisers enjoyed a live music session in The Danny Mann Inn in Killarney.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.