A group of top travel writers from Canada is enjoying a fact-finding visit in Northern Ireland this week, as guests of Tourism Ireland and Tourism NI.
The writers – representing a number of Canadian media outlets, including the Toronto Sun
newspaper – have been checking out some of the many things to see and do here for Canadian holidaymakers. Their itinerary includes a Game of Thrones Experience in Castle Ward and the chance to experience Culture Night (Friday, 22 September) in Belfast's Cathedral Quarter.
Dana Welch, Tourism Ireland’s Manager in Canada, said: “We were delighted to invite these influential travel writers to visit Northern Ireland – helping us to spread the good news about Northern Ireland and the island of Ireland through the media in Canada. The journalists have been really impressed by our spectacular scenery, the range of things to see and do, as well as by the friendliness of the people they met. I am confident that their visit will result in lots of positive publicity for Northern Ireland.”
Tourism Ireland is rolling out an extensive programme of promotions in Canada this autumn – which includes co-operative promotions with key airline and tour operator partners, email marketing and social media promotions, as well as online advertising on popular websites. And, our publicity programme in Canada this year will generate positive coverage for the island of Ireland worth more than £6.6 million.
Jocelyn Black, Tourism Ireland (right), with Canadian travel writers at the SS Nomadic in Belfast.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
- In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.