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25 Sep 2017

Austrian journalists check out Northern Ireland

5+ million Austrians will read all about Northern Ireland

Top Austrian travel writers and bloggers have been exploring Northern Ireland this weekend. They were here as guests of Tourism Ireland and Tourism NI.

The journalists’ packed itinerary included a chance to enjoy Belfast’s Culture Night and to visit some of our excellent attractions including Titanic Belfast, SS Nomadic and the Crumlin Road Gaol. The group also spent time in Londonderry, taking part in a walking tour of the city’s historic walls, with stops at the Guildhall, the Tower Museum and the Walled City Brewery. During their drive along the Causeway Coastal Route, the journalists spent time at the Dark Hedges, the Giant’s Causeway and Carrick-a-rede Rope Bridge.

Zoe Redmond, Tourism Ireland’s Manager Central Europe, said: “Tourism Ireland was delighted to invite these influential travel writers to visit Northern Ireland. Their articles and blogs will reach over 5 million people in Austria, helping to raise awareness of the many things to see and do on a holiday in Northern Ireland.

“Tourism Ireland has a busy autumn promotional programme under way right now – to showcase Northern Ireland. We are promoting the Causeway Coastal Route, as well as other iconic experiences like the walled city of Derry and Titanic Belfast. With our spectacular scenery, world-class visitor attractions and good value accommodation.” Austrian travel writers and bloggers at the Dark Hedges with Simon Bopp, Tourism Ireland (standing, left).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.