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22 Sep 2017

Australian travel agents say G’Day to Northern Ireland

Eighteen (18) top-performing travel agents from Australia have been enjoying an action-packed visit around Northern Ireland this week as guests of Tourism Ireland, Tourism NI and Qatar Airways.

The agents’ itinerary included a drive along the Causeway Coastal Route, with stops en route at places like the Walled Garden at Glenarm, the Giant’s Causeway and Bushmills Distillery. The group also spent time in Belfast – checking out Titanic Belfast, SS Nomadic and Belfast City Hall.

Sofia Hansson, Tourism Ireland’s Manager for Australia, said: “We are delighted to welcome these top-performing agents, selected by Qatar Airways, to Northern Ireland. Familiarisation trips such as this are extremely important, as the travel agents get to experience our superb tourism offering at first-hand. Our aim is to enthuse the travel agents about the destination, so that when they return home to Australia it will be easier for them to advise their clients on planning and booking holidays in Northern Ireland.”
  Australian travel agents at the Old Bushmills Distillery, Co Antrim.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.