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26 Sep 2017

Australia’s Weekend Today show comes to Belfast and Dublin

1.5 million Australians to see the island of Ireland on the ‘small screen’

More than 1.5 million Australians tuned into images of Belfast (Saturday, 23 September) and Dublin (Friday, 22 September), on the hugely popular Weekend Today show. Tourism Ireland in Australia, in conjunction with Tourism NI and Fáilte Ireland, invited the breakfast show to broadcast live from the two cities.

The Weekend Today show broadcast live from McHugh’s Bar in Belfast, with links to footage filmed earlier in the day at St George’s Market and Titanic Belfast. It aired on the national Australian TV station, Nine Network. The segments highlighted both Belfast and Dublin over the two days, including some of the many things to do in these two cities. 

Sofia Hansson, Tourism Ireland’s Manager for Australia, said: “The publicity value of a TV show like Weekend Today is fantastic – these broadcasts were seen by more than 1.5 million viewers right across Australia, raising awareness of Belfast and Dublin and encouraging more people to come and visit.

“Australia is an important market for tourism; in 2016, we welcomed more than 200,000 visitors from Australia and New Zealand to the island of Ireland. Tourism Ireland is rolling out a busy programme of promotions this autumn – aimed at boosting late-season travel and to position us well for 2018.” 

  Presenter Stevie Jacobs (right) during filming in St George’s Market, with Phil Ervine from Taste and Tour.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.

Previous Press Release

25 Sep 2017

Austrian journalists check out Northern Ireland