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05 Oct 2017

Tourism Minister Brendan Griffin attends ‘Flavours of Ireland’ event in London

B2B workshop aims to grow our share of huge worldwide travel market

Tourism Minister Brendan Griffin joined tourism enterprises from the island of Ireland in London this week, for Flavours of Ireland 2017. Flavours is Tourism Ireland’s annual B2B tourism workshop, now in its 15th year, which saw some 100 representatives of the top inbound tour operators based in Britain come together to do business with the various tourism organisations from Ireland.

Flavours of Ireland aims to grow our share of the huge worldwide travel market. Attended by representatives of top UK inbound tour operators, who are responsible for putting in place the arrangements for holidaymakers to Britain and the island of Ireland from all over the world, this event was an excellent opportunity for the participating tourism providers from Ireland to highlight and sell their product to these important decision-makers and to encourage them to feature the island of Ireland in their 2018 holiday programmes.

David Boyce, Tourism Ireland’s Head of Asia, Middle East and UK Inbound, said: “Tourism Ireland is delighted that so many tourism organisations from around the island of Ireland and so many of the leading UK inbound tour operators took the time to join us at our Flavours event again this year. We very much welcome the business and networking opportunities it presented. Our aim is to increase awareness of the island of Ireland among these hugely influential tour operators and to help Ireland and our tourism partners secure a greater share of the huge worldwide tourism market.”

David Boyce continued: “Figures issued by the CSO last week confirm that we welcomed over 6.7 million overseas visitors during the January to August period. This represents growth of +2.5% – or 161,800 additional visitors – on the same eight-month period in 2016. We have a really extensive autumn campaign in full swing – aimed at boosting late-season travel to the island of Ireland from around the globe.”
  Alison Johnston, Kildare Village; Robert Campana, Cann Travel; Joan O’Shaughnessy, Chairman of Tourism Ireland; and Tourism Minister Brendan Griffin, at Flavours of Ireland 2017 in London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.