Tourism Ireland teamed up with Urban Food Fest in London this weekend, to bring the fantastic flavours of Northern Ireland to the street food market in Shoreditch – with a one-off foodie festival, called “Taste of Northern Ireland”. It’s part of Tourism Ireland’s programme of promotions to highlight Northern Ireland in GB and, in particular, to raise awareness of Northern Ireland as a destination for some of the best food, drink and hospitality on offer for visitors anywhere.
The food fest featured a mouth-watering collection of Northern Ireland produce – including a stew made with Wilson Country potatoes and Dale Farm cheese toasties served with Hollah’s chilli strawberry and prosecco relish. Hannan Meats supplied the lamb and beef for the festival. For dessert, there were hot waffles with rolled ice cream, topped with award-winning Melting Pot salted caramel fudge. There were tasting sessions every hour and the bar was stocked with Northern Ireland-themed cocktails made with Jawbox Gin and RubyBlue Potato Vodka, as well as Armagh Apple mulled cider. Entertainment was provided by Belfast singer-songwriter Tony McHugh.
Influential food journalists and bloggers were invited to attend the food fest; and Tourism Ireland also arranged for an article to appear in Timeout online in advance of the event, reminding its 1.3 million weekly readers about why Northern Ireland is such a great foodie destination.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “We were delighted to partner with Urban Food Fest, to bring a taste of Northern Ireland to London this weekend – helping to spread the word about Northern Ireland’s superb food, wonderful chefs and world-class restaurants and, of course, what makes a holiday in Northern Ireland unique and truly memorable. Our message is that Northern Ireland is a superb choice for ‘foodies’ for a holiday or long weekend break.”
This event – and a number of other Tourism Ireland promotions this year – have been highlighting the wonderful culinary offering of Northern Ireland and building on the legacy of our special Year of Food and Drink in 2016.
Gerry White, Jawbox Gin (centre), with Ellen Gordon and Coman Kenny, both Tourism Ireland, at the “Taste of Northern Ireland” food fest in London.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
- In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.