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31 Oct 2017

Talking screen tourism in New Zealand

Wellington in New Zealand, from its position as ‘Middle-earth’, provided the perfect setting for a recent discussion on the importance of screen tourism. 

Moderated by Irish-born Cathy O’Sullivan, the panel included Tourism Ireland CEO Niall Gibbons and Tourism New Zealand CEO Stephen England-Hall. The audience was made up of influential members of the New Zealand film and tourism sectors, as well as government representatives. The event also featured a showcase of some of the best on-screen partnerships – including Tourism Ireland’s work with Lucasfilm and Star Wars and with HBO and Game of Thrones
  Jake Downing, Head of Tourism, Weta; Niall Gibbons, CEO of Tourism Ireland; Stephen England-Hall, CEO of Tourism New Zealand; Stefan Roesch, Founder, FilmQuest; and moderator Cathy O‚ÄôSullivan, at a screen tourism discussion in Wellington.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.