750,000+ Swiss will read all about Northern Ireland
Four leading Swiss travel writers have been exploring the walled city of Derry and finding out about the city’s history and attractions. They were here as guests of Tourism Ireland and Tourism NI.
The journalists’ itinerary included a drive along the Causeway Coastal Route, with stops en route at places like Glenarm, Carrick-a-Rede rope bridge, the Giant’s Causeway and Dunluce Castle. The group also enjoyed a walking tour of Derry’s historic walls, as well as a visit to the Guildhall, the Tower Museum and the Walled City Brewery.
Zoe Redmond, Tourism Ireland’s Manager Central Europe, said: “Tourism Ireland was delighted to invite these influential travel writers to visit Northern Ireland. Their articles will be read by over 750,000 people in Switzerland, helping to raise awareness of the many things to see and do on a holiday in Northern Ireland.
“Tourism Ireland has a busy autumn promotional programme under way right now – to showcase Northern Ireland and continue to grow visitor numbers in 2017. We are promoting the Causeway Coastal Route, as well as other iconic experiences like the walled city of Derry and Titanic Belfast. With our spectacular scenery, world-class visitor attractions and good value accommodation, Northern Ireland truly is a ‘must see’ destination. Our message is that there has never been a better time to come and visit Northern Ireland.”
Swiss travel writers exploring the walled city of Derry with Veronique Platschka, Tourism Ireland (left).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
- In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.