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05 Oct 2017

Scottish journalists get the ‘scoop’ about Northern Ireland tourism

Top Scottish media titles have been getting an update on important developments in Northern Ireland’s tourism product this week.

Tourism Ireland in Glasgow partnered with Visit Belfast and P&O Ferries to invite travel and lifestyle journalists, editors and bloggers from leading Scottish media titles, including The Scotsman, Sunday Herald, Daily Record and more, to a briefing and dinner in Glasgow.  

The event – attended by representatives of Visit Belfast, Titanic Belfast and the city’s newest hotel, Titanic Hotel Belfast – included an update for attendees on new and upcoming developments in Northern Ireland’s tourism sector. Tourism Ireland also updated the guests on what’s happening in Northern Ireland’s growing food and drink scene, as well as about screen tourism and, in particular, how Game of Thrones has been creating a stir about Northern Ireland in GB and in other important tourism markets around the world. 

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “We were delighted to invite these key Scottish journalists and bloggers to hear more about what’s new and upcoming in Northern Ireland. Scotland is our nearest neighbour and publicity is a key element of our marketing activity, so this event was the perfect platform to deliver our tourism updates. Tourism Ireland has set its sights on continued growth from GB to Northern Ireland for the remainder of 2017 and into 2018. We want to spread the word about all of the new and exciting tourist attractions, great accommodation and culinary excellence which Northern Ireland has to offer our visitors.” 
 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.