Tourism Ireland campaign with The Daily Telegraph showcases Dublin
An article in today’s Daily Telegraph
is highlighting Dublin to British holidaymakers. The article is part of a Tourism Ireland campaign which has been running throughout 2017 – with a series of articles about the island of Ireland featuring in the Saturday travel section of The Daily Telegraph
, which is read by 1.4 million people across Britain.
The article which appears today (Saturday, 14 October) is titled “How Dublin offers a feast for the senses”. It’s a personal reflection piece by author Neil Hegarty, who writes that the city “has so much to offer visitors looking for art, culture and good food”
. It mentions the culinary delights to be found around Dublin and features wonderful photos of the Ha’penny Bridge and the Phoenix Park.
The campaign also includes a specially-created ‘Indulge in Ireland
’ hub on The Telegraph
website, with lots of different articles which are being promoted via online advertising.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Our partnership with The Daily Telegraph is another excellent opportunity to spread the word about Dublin to millions of British travellers.
“Great Britain is a vital market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. However, the decline in the value of sterling is certainly a challenge for Irish tourism from Britain right now, which means that competitiveness and the value for money message are more important than ever. Tourism Ireland is rolling out a really extensive programme of promotions this autumn – to keep the island of Ireland ‘front of mind’ with British travellers.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.