Tourism Ireland, in association with Aer Lingus, invited representatives of leading German travel agency RTK and tour operator DER Touristik to Northern Ireland.
Following an itinerary devised by Tourism NI, the group visited Belfast, stopping off at City Hall and Titanic Belfast. They also enjoyed a drive along the Causeway Coastal Route, with a visit to the Giant’s Causeway, before arriving in Londonderry for a walking tour of the city’s historic walls. The aim of their visit is to educate and enthuse them about Northern Ireland – so they are better equipped to sell the destination to their clients when they return home.
Zoë Redmond, Tourism Ireland’s Manager for Central Europe, said: “Tourism Ireland was delighted to invite these German travel agents and tour operators to Northern Ireland, to see and experience some of our many visitor attractions. Our aim is to really enthuse them about the destination, to ensure they are better equipped to advise their clients, when planning and booking their holidays. Germany is an important market for tourism to Northern Ireland. Latest figures published by NISRA confirm growth of +13% in visitors from Mainland Europe in the first half of 2017.
“The recent inclusion of Belfast and the Causeway Coast as the Number One Region in the world in Lonely Planet’s Best in Travel 2018 is really great news. It provides Tourism Ireland with a great hook to continue to promote Belfast, the Causeway Coast and Northern Ireland as a ‘must visit’ destination. Tourism Ireland plans to take every opportunity to maximise this accolade for Northern Ireland – in Germany and elsewhere around the world.”
Chris Ruebel, Tourism Ireland (left), with German travel agents and tour operators outside Belfast City Hall.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
- In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.