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10 Oct 2017

GB travel bloggers put Northern Ireland 'in the frame'

Tourism Ireland has enlisted the help of five popular travel and food bloggers to showcase some of our top visitor attractions and food experiences to their followers and readers in Great Britain.

The bloggers have a really extensive social audience, with their blogs alone reaching a combined monthly readership of over 500,000; they also have many thousands of followers on their other social channels, including Snapchat, Instagram, Twitter and Facebook.

The bloggers’ itinerary included a drive along the Causeway Coastal Route, with stops at Glenarm, Ballycastle, Carrick-a-Rede Rope Bridge and the Giant’s Causeway. The group also enjoyed a ‘Catch and Sea’ experience from Portrush Harbour with Causeway Coast Foodie Tours. In Belfast, the bloggers spent time at St George’s Market, Titanic Belfast and SS Nomadic. Tourism Ireland worked closely with Tourism NI to design the itinerary.

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of Northern Ireland – and visits by journalists and social influencers like bloggers and vloggers are a key element of that programme. 

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “The blogs and social media accounts of this group are extremely popular, so their visit is a really good opportunity to showcase Northern Ireland to a wide audience of prospective holidaymakers across GB. The bloggers are documenting their entire Northern Ireland visit online, sharing their photos and experiences with their followers – inspiring those followers and travellers to come and sample the destination for themselves.”

Tourism Ireland is rolling out its busy autumn campaign right now to boost late-season travel to Northern Ireland from around the world. The September to December period usually yields as much as 30% of our annual overseas tourism business. The autumn campaign is highlighting the many festivals and events taking place in Northern Ireland this autumn and winter – from the Belfast International Arts Festival to the Banks of the Foyle Halloween Carnival in Londonderry, Belfast Comedy Festival and Cinemagic Belfast. It incorporates a major focus on city breaks, as well as on attracting visitors to more rural areas over the coming months.
  Travel and food bloggers at Ursa Minor Bakery in Ballycastle, Co Antrim, with owner Dara Ó hArtghaile (second left) and Colette Kelly, Tourism Ireland (right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.