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27 Oct 2017

Chinese prize-winners visit Northern Ireland

Ten Chinese fans of Game of Thrones have been visiting Northern Ireland. They were the lucky winners of a competition organised by Tourism Ireland in China in conjunction with Tourism NI.
This summer, Tourism Ireland in China teamed up with HBO Asia for season 7 of Game of Thrones – to remind GoT fans that Northern Ireland is one of the main filming locations for the hugely popular TV series. The promotion ran on five popular online platforms, including Tencent (social network), Mtime (movie news and reviews website) and SiTV (Shanghai Interactive Television), as well as on HBO’s and Tourism Ireland’s social channels – reaching more than 14 million people around China. It featured a competition, with a chance to win a trip to Northern Ireland to explore the ‘real life Westeros’. 

The prize-winners’ VIP tour – designed by Bespoke NI – included a visit to the Ulster Museum in Belfast to see the Game of Thrones tapestry. The giant, 80-metre long, Bayeux-style tapestry was part of Tourism Ireland’s global Game of Thrones campaign this summer. They enjoyed a tour along the Causeway Coastal route, stopping off at various Games of Thrones filming locations. They also took part in a fun ‘Winterfell’ experience at Castle Ward and attended a Game of Thrones banquet at The Cuan in Strangford, Co Down.
  Chinese prize-winners with Judith Webb, Tourism NI (standing, left); and James Kenny, Tourism Ireland (standing, right), at Tourism Ireland’s Game of Thrones tapestry in the Ulster Museum.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.