A group of top Canadian tour operators and travel agents – all specialists in group tours and responsible for making the travel arrangements for a diverse range of large groups – has been visiting the island of Ireland. They were here as guests of Tourism Ireland, Fáilte Ireland and Tourism NI.
The Canadians attended a ‘Canadian Expo’ B2B workshop in Cavan – organised by Fáilte Ireland – where they met with Irish tourism enterprises to negotiate for their 2018 programmes. They also undertook an action-packed fact-finding visit – taking in places like Titanic Belfast, the Giant's Causeway, Glenveagh Castle, Lissadell House and Gardens, Carlingford Design House, Listoke Distillery & Gin School and Malahide Castle.
Dana Welch, Tourism Ireland’s Manager in Canada, said: “Tourism Ireland was delighted to invite these top Canadian tour operators and travel agents to visit the island of Ireland, to see and experience some of our many great attractions and to encourage them to include Ireland in their programmes for 2018.”
2017 looks set to be another good year for Irish tourism from Canada and the United States, with the latest CSO figures showing over 1.4 million visitors to Ireland from North America during the January to August period this year – an increase of +17.9% when compared to the same eight-month period in 2016. Tourism Ireland is rolling out an extensive programme of promotions in Canada this autumn – which includes co-operative promotions with key airline and tour operator partners, email marketing and social media promotions, as well as online advertising on popular websites. And, Tourism Ireland’s publicity programme in Canada this year will generate positive coverage for the island of Ireland worth more than €7.5 million.
Canadian tour operators and travel agents with Jonathan Sargeant, Tourism Ireland (front, left), at Listoke Distillery & Gin School in Drogheda, during a demonstration with co-founder Bronagh Conlon (front, centre).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.