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13 Oct 2017

C'est très intéressant! New Belfast guidebook launched in Paris

A new guidebook to Belfast, called Belfast L’Essentiel, was launched in Paris, on the Tourism Ireland stand at IFTM (International French Travel Market), the largest travel trade exhibition in France.

The guidebook features lots of recommendations for French people planning a trip to Belfast – including great places to visit, eat and shop, as well as information about excursions from the city around Northern Ireland. It also includes tips from people like Paula McFetridge, Game of Thrones location manager Robert Boake and writer Glenn Paterson, who reveal what they love about Belfast. 

Monica MacLaverty, Tourism Ireland’s Manager Southern Europe, said: “Tourism Ireland was delighted to support the production of this great new guide to Belfast. Interest in visiting Northern Ireland remains strong among French travellers and Belfast L’Essentiel will spike their interest and curiosity about all that Belfast and Northern Ireland have to offer and help them make the most of their visit here.”

The guide is written by Louise Henaff, who has reported on Northern Ireland for France Culture (national radio station); and it includes fabulous photography by Thomas Liverzay.
  Anne Monks-Zemmour, Tourism Ireland; Louise Henaff, author of Belfast L’Essentiel; and Julie McLaughlin Tourism NI, at the launch of Belfast L’Essentiel, on the Tourism Ireland stand at IFTM in Paris.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.