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24 Oct 2017

American travel planners check out Titanic and more…

A group of American travel planners – responsible for making the travel arrangements for a variety of alumni groups – visited the Titanic Quarter and Northern Ireland recently with Go Ahead Tours, a leading tour operator. They were here as guests of Tourism Ireland and Tourism NI.

The visiting group undertook an action-packed fact-finding visit, which included Titanic Belfast and the newly-opened Titanic Hotel, as well as the Seamus Heaney HomePlace, Giant’s Causeway and the walled city of Derry.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland was delighted to invite Go Ahead Tours and American alumni group travel planners to visit Northern Ireland. We believe it is extremely important for travel decision-makers such as these to experience for themselves the high standard of our tourism offering and the many things to see and do here for visiting groups.

“We have seen really good growth in North American holidaymakers so far again this year, with the most recent NISRA figures for the first half of 2017 showing growth of +8% – when compared with the same six-month period last year. Tourism Ireland is rolling out a busy programme of promotions aimed at boosting late season travel to Northern Ireland and at positioning us well for 2018.”

  American travel planners at the Titanic Hotel Belfast with tour guide Ken McElroy (right) and Peggy Freeman, Tourism Ireland (left).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.