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27 Oct 2017

600,000 Australians to tune in to the island of Ireland

Images of the island of Ireland will be beamed into the homes of some 600,000 Australians, in an episode of the most popular travel and lifestyle TV show in Victoria in Australia, called Postcards. The show will air on the national TV station, Nine Network, this Sunday (29 October). Tourism Ireland in Australia, in conjunction with Fáilte Ireland and Tourism NI, invited presenters Brodie Harper and Rebecca Judd to come and film here last month. 

The episode filmed here will be a half-hour Ireland special, which will also be repeated nationally on the 9Life channel, reaching more than 600,000 viewers in all – or potential Australian holidaymakers. Filming took place in Kerry, Cork, Dublin and Fermanagh, at places like Muckross House & Gardens in Killarney, the Farmgate Café in the English Market in Cork city, Delphi Antiques in the Powerscourt Centre and at Belle Isle Castle in Fermanagh.

Sofia Hansson, Tourism Ireland’s Manager for Australia, said: “We are delighted that the Postcards TV show chose to come and film here – it’s the kind of publicity that money simply could not buy and a superb way to highlight the island of Ireland to more than 600,000 Australian travellers, positioning Ireland as a highly desirable place to visit. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Australian media of the many things to see and do on a holiday around the island of Ireland.”

In 2016, we welcomed more than 200,000 visitors from Australia and New Zealand to Ireland. Tourism Ireland is determined to ensure that success continues and we have an extensive programme of promotions under way in Australia this autumn – aimed at boosting late-season travel to Ireland and at positioning us well for 2018. 
  Brodie Harper, presenter of Australian TV show Postcards; interviewing jarvey Pat Murhill, during filming at Muckross House & Gardens in Killarney.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.