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01 Nov 2017

Tourism Ireland teams up with Etihad to grow visitor numbers from Australia

Ireland ads in Sydney, Melbourne, Brisbane and Perth

Tourism Ireland has teamed up with Etihad Airways in Australia, to promote Etihad flights to Dublin via Abu Dhabi and to highlight holidays on the island of Ireland for 2018.

The busy programme of activity includes outdoor ads in the cities of Sydney, Melbourne, Brisbane and Perth. It also includes online ads, which will reach more than 1 million Australians; as well as extensive social media activity on Facebook and Instagram, which will reach over 800,000 people. 

The aim of Tourism Ireland’s latest campaign is to keep the island of Ireland ‘front of mind’ for Australian travellers considering a trip to Europe in 2018, to capitalise on the important ‘early bird’ booking season – when all the major airlines promote their special fares. Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland and this campaign with Etihad will highlight ease of access from Australian cities to Ireland. 

Sofia Hansson, Tourism Ireland’s Manager Australia, said: “We are delighted to partner with Etihad this autumn, to maximise the promotion of flights from Australia via Abu Dhabi and help grow tourist numbers to Ireland. As an island destination, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.

“Last year, we welcomed more than 200,000 visitors from Australia and New Zealand. Tourism Ireland is determined to ensure that success continues and we have an extensive programme of promotions under way in Australia this autumn – aimed at boosting late-season travel to Ireland and at positioning us well for 2018.”

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.

Previous Press Release

31 Oct 2017

Talking screen tourism in New Zealand