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03 Nov 2017

Minister Brendan Griffin promotes new Berlin to Kerry flight

Tourism Ireland event showcases Kerry to key German travel trade and media

Minister of State for Tourism and Sport, Brendan Griffin TD, is leading a delegation from Kerry to Berlin. The aim of the visit is to highlight Kerry in the all-important German market, and in particular the new, twice-weekly Ryanair flight from Berlin to Kerry.

Today (Friday, 3 November), Minister Griffin was briefed on the German market by Tourism Ireland. And, Tourism Ireland hosted a networking lunch event for Minister Griffin and the delegation from Kerry, which was attended by key German travel trade and media representatives.

Germany is the third-largest market for tourism to the island of Ireland and is worth about €400 million annually to our economy. Last year was another record year for Irish tourism from Germany – when we welcomed over 650,000 German visitors, an increase of +3% on 2015.

Zoë Redmond, Tourism Ireland’s Manager for Central Europe, said: “The new twice-weekly flight from Berlin to Kerry is really good news for tourism from Germany to Kerry and the South West. We are delighted to co-operate with Ryanair and our partners from Kerry, including Kerry Airport, to maximise the promotion of this new service. As an island destination, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism. 

“Germany is our third-largest source of visitors, with the latest CSO figures showing growth of almost +3% for January to September. Right now, we are planning a busy programme of promotions for 2018, to continue to build on this year’s growth.”

  Cllr Jim Finucane, Kerry County Council; Evelin Horvath, Ryanair; Cllr John Sheahan, Mayor of Kerry; HE Michael Collins, Irish Ambassador to Germany; Tourism Minister Brendan Griffin; Finola O’Mahony, Tourism Ireland; and Angela McAllen, Kerry County Council, in Berlin.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016