Three Irish tourism companies are in Kansas this week – taking part in a four-day ‘Meet in Ireland’ sales blitz, aimed at growing business tourism from the United States to Ireland.
The Irish group is meeting, and doing business with, top Kansas-based MICE (meetings, incentives, conferences and events) professionals, who are all on the lookout for world-class and unique business tourism destinations.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are really pleased that so many influential Kansas-based MICE buyers are taking the time to meet with our Irish tourism partners, demonstrating their keen interest in Ireland as a business tourism destination in 2018 and beyond. The superb meetings, incentive and transport infrastructure around the island of Ireland make it a great choice for the business tourism market in the United States.”
Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending about 2.5 times more than the average visitor. Tourism Ireland in North America has been undertaking a busy programme of promotions throughout 2017, to continue to build awareness of the island of Ireland as a world-class destination for association conferences and incentive travel.
‘Meet in Ireland’ is the official MICE brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.
Tara Kearney, O’Callaghan Hotels; Marie McKown, Tourism Ireland; Ciara Buckley, The Doyle Collection; and Derek Wallace, Wallace Group Travel, in Kansas.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.