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01 Nov 2017

Ireland is ‘cool’ for business tourism in Iceland

Ireland is being promoted as a top destination for business tourism this week, at the Global Incentive Summit in Reykjavik.

Now in its second year, the Global Incentive Summit is one of the leading events for business tourism – with top incentive buyers from North America, Europe, the Middle East and Africa set to attend, all looking for ideas and suggestions for their global incentive travel programmes for 2018 and beyond. 

The four-day B2B event – which involves pre-scheduled one-on-one meetings, as well as networking events – provides an excellent platform for Tourism Ireland and the participating Irish companies to meet and do business with the influential international buyers in attendance.

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. 

‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.   
  Marie McKown, Tourism Ireland; Mary Collins, Fáilte Ireland; Michael Dalton, Moloney & Kelly Travel; Aideen Morrin, Event Partners; and Liz Godfrey, Adare Manor, at the Global Incentive Summit in Reykjavik.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.

Previous Press Release

31 Oct 2017

Talking screen tourism in New Zealand