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13 Nov 2017

Ireland ‘meets’ London’s West End

Promoting the island of Ireland for business tourism

Forty-seven (47) top British meetings and events professionals enjoyed a taste of Ireland, at the annual ‘Ireland Meets the West End’ event in London. The B2B event saw the buyers meet, and do business with, some 34 tourism businesses from across the island of Ireland. 

‘Ireland Meets the West End’ is an annual event, organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism NI, to grow business tourism from Britain to the island of Ireland. It proved to be a valuable opportunity for the companies from Ireland to showcase and sell their product for 2018 and to communicate what is unique about Ireland as a world-class destination for doing business.

Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Tourism Ireland was delighted that so many top meetings and events professionals took the time to take part in our ‘Ireland Meets the West End’ event and meet our partners from Ireland – demonstrating their commitment and interest in the island of Ireland for 2018 and beyond.”

Business tourism is the most lucrative form of tourism, with visitors travelling to Ireland for business purposes spending about 2.5 times more than the average visitor. Corporate meetings and association conferences continue to be the focus of Tourism Ireland’s business tourism promotions in GB. ‘Meet in Ireland’ is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland. It comprises three tourism authorities – Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – who work in partnership to promote the island of Ireland as a leading conference and meeting destination.   
  Seamus Heaney, Cork Convention Bureau; Rachel Walker, Hayfield Family Collection; Laura Christopher, Parallel Blue; Eva Schmid, The Europe Hotel & Resort; and David Wood, Tourism Ireland, at the annual ‘Ireland Meets the West End’ event in London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.

Previous Press Release

10 Nov 2017

Canadian travel professionals explore Ireland