Tourism Ireland capitalises on World Cup qualifier
As the Republic of Ireland gets ready to take on Denmark later today (Tuesday, 14 November) in the qualifying campaign for the World Cup, Tourism Ireland in Copenhagen is taking the opportunity to capitalise on the high profile sporting event.
Tourism Ireland, together with Fáilte Ireland, invited a group of top Danish travel writers to come and experience Dublin and some of our visitor attractions, soak up the pre-match atmosphere and attend the game. With plenty of exposure and ‘hype’ about Ireland through the media in Denmark right now, both qualifying matches have proved to be a fantastic opportunity for Tourism Ireland to highlight the island of Ireland as a wonderful holiday destination. As well as the visit by the influential journalists, a busy programme of social media promotions over the past week has been highlighting special offers and lots of great reasons to visit Dublin and Ireland.
“We are delighted to welcome these influential Danish travel writers to Dublin on this special occasion of the World Cup qualifier,” said Aileen Hickey, Tourism Ireland’s Manager for the Nordic Region. “The match is a great ‘hook’ for Tourism Ireland to leverage, helping us to reach a wide audience of football fans – or potential holidaymakers – in Denmark. So, whatever the score later today, we are encouraging Danish football fans to come and visit Ireland in 2018, reminding them that it’s a great place to visit, where they’re guaranteed a wonderful experience and the warmest of welcomes.”
Danish travel writers Hanne Høiberg, Børsen; Karl Stougaard, Euroman; Trine Grauholm, Fyens Stiftstidende; Aslak Gottlieb, BT; and Rikke Aagaard Petersen, Tourism Ireland, at the Little Museum in Dublin before the World Cup qualifier at the Aviva Stadium.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
- In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
- Tourism Ireland’s international website is www.ireland.com, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.