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15 Nov 2017

43,000 British travellers to read all about Mayo in popular magazine

National Geographic Traveller magazine describes Mayo and the “implausible beauty of this western Irish landscape”

An article highlighting Mayo and its “implausible beauty” features in the latest UK edition of National Geographic Traveller magazine, profiling it to almost 43,000 readers – or potential British holidaymakers. 

Tourism Ireland in London, in conjunction with Fáilte Ireland, invited journalist Jack Southan to visit in the spring. The resulting article appears in the December edition of National Geographic Traveller magazine. 

The article highlights some of the many things to see and do, including Achill Island and Keel Strand, with “its turquoise waters and white-pebble beach”. It describes Westport House, Rosserk Friary and Croagh Patrick. It says that “if you think the mainland is spectacular, just wait until you see the islands”. 

“We are delighted with the excellent coverage in the December edition of National Geographic Traveller magazine”, said Julie Wakley, Tourism Ireland’s Head of Great Britain. “It’s a really great way of showcasing Mayo and the Wild Atlantic Way to a large audience of potential visitors – helping us to spread the word about what a great place it is to visit and what makes a holiday in Mayo so memorable. Publicity is an important element of our overall promotional programme, helping to raise awareness through the British media of the many things to see and do on a holiday in Ireland.

“Great Britain is a vital market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. However, the decline in the value of sterling is certainly a challenge for Irish tourism from Britain right now, which means that competitiveness and the value for money message are more important than ever. Our busy programme of promotional activity continues – to keep Ireland ‘front of mind’ with British travellers.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 281,000 people across the island.
  • In 2016, we welcomed approximately 10.3 million overseas visitors to the island of Ireland, delivering revenue of about €5.3 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.