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21 Nov 2017

‘Magic Mirror’ brings Giant’s Causeway to life for London commuters!

Tourism Ireland promotion highlights Northern Ireland in London’s King’s Cross Station

Thousands of people passing through one of London’s busiest train stations are seeing eye-catching images and footage of the Giant’s Causeway this week. 

Tourism Ireland’s latest initiative to showcase Northern Ireland and the Causeway Coastal Route is a fun ‘augmented reality’ promotion in King’s Cross Station. It’s been grabbing the attention of commuters, when what appears to be a normal mirror unexpectedly changes to reveal the mythical giant Finn McCool break through the ceiling, causing the Causeway stones to dramatically burst through the floor.

“This promotion in King’s Cross Station is just one element of our busy campaign to boost late season travel from Great Britain to Northern Ireland and to highlight the wonderful Lonely Planet ‘Best in Travel 2018’ accolade for Belfast and the Causeway Coastal Route”, said Julie Wakley, Tourism Ireland’s Head of Great Britain. 

“Tourism Ireland is constantly trying innovative and engaging ways to grab the attention of potential visitors, to ensure ‘stand-out’ for Northern Ireland. Our quirky promotion has certainly proved a hit with commuters as they make their way through King’s Cross this week.”

Great Britain is an important market for tourism to Northern Ireland. It delivers 65% of all overseas visitors and around 58% of all overseas tourism revenue.
  Commuters check out the ‘Magic Mirror’ showcasing the Causeway Coastal Route in King’s Cross Station, London.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports 61,300 jobs.
  • In 2016, we welcomed a record 2.1 million overseas visitors to Northern Ireland, delivering revenue of over £543 million. 
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted about 19.37 million visitors in 2016.