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11 May 2017

Travel agents from ‘Down Under’ pay a visit

Eight travel agents from Australia and New Zealand have been exploring the island of Ireland this week. They were the lucky winners of a competition run by Tourism Ireland, in conjunction with Emirates, during Tourism Ireland’s sales mission ‘Down Under’ in late 2016. 

The travel agents were here as guests of Tourism Ireland, Fáilte Ireland and Tourism NI – experiencing at first-hand what Northern Ireland and Ireland’s Ancient East have to offer for holidaymakers from Australia and New Zealand. 

Travel agents continue to play an important role in Australia and New Zealand and are important sources of holiday inspiration – seeding ideas about potential destinations during their clients’ decision process, planning and booking. So, the aim of the visit is to educate and enthuse them about the island of Ireland – so they are better equipped to sell the destination to their clients when they return home.

The group’s packed itinerary included a Black Taxi Tour of Belfast and a drive along the Causeway Coastal Route. They also visited Ireland’s Ancient East, including Newgrange, Glendalough and the Dunbrody Famine Ship Experience.

Sofia Hansson, Tourism Ireland’s Manager Australia and New Zealand, said: “Tourism Ireland was delighted to bring these travel agents from Australia and New Zealand to the island of Ireland, to immerse them in our culture and discover some of the many great things to see and do on the island of Ireland. 

“Working with the influential travel trade is a key element of Tourism Ireland’s promotional programme in Australia and New Zealand – so fact-finding visits like this are really important. Our aim is that when the travel agents return home, they will be even more enthusiastic about the destination, helping to secure a greater share of their business for the island of Ireland.”
  Travel agents from Australia and New Zealand at the Dunbrody Famine Ship Experience in New Ross, with Martha Behan, Tourism Ireland (third right), and tour guide Barbara Anne Hunter (right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.