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08 May 2017

Millions of Britons encouraged to discover the island of Ireland

Tourism Ireland campaign with The Daily Telegraph highlights our driving routes

A Tourism Ireland campaign is under way in The Daily Telegraph, showcasing the island of Ireland to British holidaymakers. 

The campaign includes a series of articles all about Ireland in the Saturday travel section of The Daily Telegraph – which is read by 1.4 million people across Britain. An article which appeared this weekend (on Saturday, 6 May), titled ‘Be a wild rover along Ireland’s dramatic coast’, highlighted the Wild Atlantic Way and the Causeway Coastal Route. The campaign also includes a specially-created ‘Indulge in Ireland’ hub on The Telegraph website, which includes 28 different articles, which are being promoted via online advertising. 

Julie Wakley, Tourism Ireland’s Deputy Head of Great Britain, said: “Our partnership with The Daily Telegraph is another excellent opportunity to highlight our superb driving routes, including the Wild Atlantic Way and Causeway Coastal Route. Tourism Ireland is actively promoting longer-stay holidays and encouraging British travellers to come and discover the island of Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. 

“Great Britain is an important market for tourism to the island of Ireland and Tourism Ireland is undertaking an extensive programme of promotions throughout 2017, to highlight Ireland to British travellers. Tourism Ireland continues to monitor developments around Brexit closely, to better understand and plan for its implications on travel. Competitiveness and value for money are more important than ever this year, given currency fluctuations and the decline in the value of sterling.” 

Advertorial in the Saturday travel section of The Daily Telegraph, highlighting the Causeway Coastal Route and the Wild Atlantic Way.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.