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24 May 2017

Growing tourism from the United States and Germany

Tourism industry leaders from around the island of Ireland joined Tourism Ireland in Dublin today, to take part in two workshops looking at ways to maximise growth from the US and German markets for Irish tourism over the coming years. 

The United States is one of the greatest contributors of visitors and tourism revenue to the island of Ireland. Tourism revenue from the US grew by +72% and visitors by +48% over the period 2010-2015. And, outbound travel from the US to the island of Ireland has grown faster than to many of our competitor destinations – so that today, over one in ten American travellers to Europe now visits Ireland.

Germany is the largest source of visitors and tourism revenue from Mainland Europe to Ireland. After some decline during the economic downturn, the market has returned to strong growth and had its best year ever in 2016 – with 650,000 German visitors contributing almost €400 million to the Irish economy. In fact, German visitor numbers have grown by +58% and revenue by +64% over the period 2010-2015.  

Tourism Ireland – working closely with the tourism industry and sister agencies – is re-assessing opportunities in both of these important tourism markets, particularly in light of Brexit, to ensure that Ireland continues to grow its share of visitors from both countries.
  Bronagh Kelleher, The Fitzwilliam Hotel; Niall Gibbons, CEO of Tourism Ireland; and Yvonne Donohue, The Shelbourne Dublin, at the workshop to discuss the potential of the US market for Irish tourism.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.