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19 May 2017

German and Austrian travel writers cruise into town!

1.7 million Germans and Austrians to read all about cruising on the Shannon

Six leading travel writers from Germany and Austria have been visiting Ireland this week, cruising on the River Shannon as guests of Tourism Ireland, Fáilte Ireland and German cruising tour operator, Le Boat.

Representing a range of print and online publications, with a combined audience of about 1.7 million readers – or potential German and Austrian holidaymakers for Ireland – the journalists were here to find out more about cruising holidays on the Shannon and its tributaries and to experience at first-hand the spectacular scenery and the wealth of things to see and do in this part of Ireland.

The group cruised from Carrick-on-Shannon to Athlone, stopping off in Tarmonbarry, in Roscommon, and in Cloondara, in Longford. They visited Athlone Castle, Clonmacnoise and Dún Na Sí Amenity & Heritage Park and even tried playing a bodhrán and Irish dancing! 

Zoë Redmond, Tourism Ireland’s Manager for Central Europe, said: “Tourism Ireland was delighted to invite this group of journalists to visit Ireland. Fact-finding visits like this are a really effective way for us to get positive exposure for cruising on the Shannon, and for Ireland, through the media in Germany and Austria, showcasing cruising holidays and the superb tourism experience on offer in this part of Ireland to a huge audience of potential German and Austrian holidaymakers.”

2016 was the best year ever for German visitor numbers to Ireland, with 650,000 German visitors contributing almost €400 million to the Irish economy. Tourism Ireland is undertaking an extensive programme of promotional activity once again throughout 2017, to build on the growth of the past few years.
  German and Austrian travel writers at Dún Na Sí Amenity & Heritage Park in Moate, with Oliver Treptow, Tourism Ireland (third left); Brenda King, Fáilte Ireland (left); Cathy Keane, Dún Na Sí Amenity & Heritage Park (fifth right); Stefanie Knoess, Le Boat (third right); and Frank Kelly, Dún Na Sí Amenity & Heritage Park (right).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 220,000 people.
  • In 2016, we welcomed approximately 10.5 million overseas visitors to the island of Ireland, delivering revenue of about €5.4 billion.
  • Tourism Ireland’s international website is, 29 market sites available in 11 language versions around the world, which attracted 19.37 million visitors in 2016.